Deeper experience
Fintech marketing
For regulated products, where what you may say shapes what you can sell
In financial services, compliance shapes the message before marketing ever sees it. Claims need substantiating, promotions need sign-off, and trust decides who gets a hearing at all. The work is building demand inside those limits rather than around them.
Tell us what needs to growWhat marketing has to solve
What fintech marketing has to solve
Most fintechs describe themselves as secure, simple and good value. The ones that grow can show it, within the rules on what they may say.
Trust before anything else
People are being asked to hand over money or financial data. Before they compare features, they want to know who you are, who regulates you and what happens if something goes wrong.
Rules that shape the message
In the UK, financial promotions must be fair, clear and not misleading, and some need approval by an authorised firm before they can be published. Campaigns that ignore this stall in approval, or are withdrawn after launch.
Acquisition that survives sign-off
Acquisition costs are high and approval cycles are slow. Campaigns need to be designed with sign-off in mind from the first draft, so they launch on time instead of being rewritten.
Differentiation you can substantiate
Standing apart in fintech has to be specific and provable: a fee, a feature, a service standard. Vague claims of superiority are weak marketing and a compliance risk at the same time.
Where Pixelette can help
Demand built inside the limits
We help fintech companies turn a regulated proposition into demand they can measure: a sharper message, the right channels and a better path from first visit to account opening or sales conversation.
We are not a law firm or a regulatory adviser, and we do not decide whether a promotion complies. We work alongside the client's legal and compliance teams so marketing can move through the appropriate approval process, and we plan the work around that process from the start.
Relevant capabilities
Five capabilities, applied to fintech
The same five connected capabilities we use in every market, pointed at the problems specific to regulated financial products.
01
Strategy & Positioning
Find the differentiation you can substantiate and turn it into a proposition that keeps its edge through compliance review.
ICP and buyer insight | competitor positioning | proposition | messaging
02
Demand & Performance
Acquire customers through paid, social, PR and partner channels, planned within each platform's financial-services advertising policies.
Paid search and social | LinkedIn | PR | partner activity | community management
03
Search & Authority
Answer the questions people ask about safety, fees, regulation and switching, which is where much of the high-intent search in financial services sits.
SEO | content strategy | educational content | digital PR
04
Pipeline & Conversion
Improve the path from first visit to application, sign-up or sales conversation, including the onboarding steps where trust is most often lost.
Landing pages | conversion optimisation | lifecycle and email | lead generation
05
Growth Intelligence
Measure acquisition cost and conversion by channel and segment, so spend moves towards the customers who activate and stay.
Analytics | attribution | reporting | experimentation
How we approach the work
How a fintech engagement runs
01
Diagnose
We start with the commercial objective, the product's regulatory position and how your approval process works today.
02
Audit
We review your positioning, channels, funnel and competitors, and identify the claims doing the most work and the evidence behind each one.
03
Growth Plan
You receive a prioritised plan showing what should change, how each piece of work will move through your approval process and how performance will be measured.
04
Execute & Optimise
We run the agreed programme with sign-off built into the schedule, report against the agreed KPIs and improve the work as the evidence comes in.
Questions
Common questions about fintech marketing
No agency should promise that, and we do not. Responsibility for approving financial promotions sits with your firm and, where required, an authorised person. We work alongside your legal and compliance teams, build their review into the schedule and keep the evidence for each claim so that approval is quicker.
Yes, within each platform's rules. The major ad platforms restrict financial-services advertising, and some require advertisers to be verified before campaigns can run. We plan for that from the start rather than discovering it at launch.
Yes. Cryptoasset promotions to UK consumers have their own, stricter rules. Our Web3 and digital asset page covers how we approach that market.
No. Pixelette Marketing works with businesses across established and emerging sectors. Fintech is one of five markets where our wider experience gives us additional depth.
Start here
Tell us what needs to grow.
Tell us about the product, the customers you want to reach and how approval works today. We will review the enquiry and come back with the most relevant next step.
No generic proposal. No channel recommendation before we understand the problem.