Insights
Points of view, practical playbooks and tools for making better marketing decisions.
Updated regularly with focused thinking on growth, demand, search, conversion and measurement.
Point of view
Search still happens, but a growing share of it ends without a click. Your buyer asks an assistant, reads a summary and forms a shortlist before any website loads. If your page cannot be quoted accurately, it is not in that summary, and the shortlist is made without you.
Search & authority2 min read
Read the article: Your buyers are asking an AI, not a search engineSearch & authority
An assistant reads the page first and decides whether your name reaches the buyer.
Read the signal: Search is becoming recommendationGrowth intelligence
Until channel data meets the CRM, the report credits the last touch, not what persuaded.
Read the signal: Why attribution certainty is often overstatedDemand & performance
Volume stopped signalling commitment when text became free. Fewer, deeper pieces win.
Read the signal: More activity is not always the answerLive
Understand where clarity is helping growth and where it is holding it back.
What you get A clarity profile across 6 dimensions and a commercial reading. 12 questions, around 3–5 minutes.
Start the diagnosticComing next
Decide whether to increase spend or fix the fundamentals first.
What you get A read on the five checks, and which one to fix before the budget goes up.
Read the five checks5 pieces
Playbook
Five checks worth running before the next increase. None of them is about the budget.
Strategy & positioning22 September 20263 min read
Point of view
If an assistant cannot quote your page accurately, the shortlist is made without you.
Search & authority22 September 20262 min read
Guide
Five numbers that decide where the next pound goes, and the ones that only reassure.
Growth intelligence2 June 20262 min read
Playbook
Paid is gated for most Web3 products. Build the reach an ad policy cannot switch off.
Demand & performance2 June 20262 min read
Guide
Where the UK financial-promotion line sits, and how to market boldly inside it.
Market signals2 June 20263 min read
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