Privacy Statement

How Pixelette Marketing uses, protects and manages personal information across this website and our work.

About this statement, and about us

This statement explains what Pixelette Marketing does with personal information: what we collect, why we are allowed to hold it, who else handles it, how long we keep it and what you can require of us. It covers pixelettemarketing.com and the ordinary course of dealing with us as a client, supplier or contact.

Pixelette Marketing is the controller for the information described here. We are registered in England and Wales under company number 11716825, with our registered office at 77 Fulham Palace Road, London W6 8JA. Our VAT registration number is GB 432 2377 17.

For anything in this statement, or about your information generally, write to sales@pixelettemarketing.com. A person reads that address.

This statement does not cover information we handle on a client’s behalf while running their marketing. In that work the client decides what happens to it, and we act on their instructions. That arrangement is described under work we do for clients.

Information we collect

We would rather hold less than more. The list below is short because the site is built that way, not because it has been summarised.

What you give us

If you complete the enquiry form we receive your first and last name, your work email address and your description of what is happening now. If you choose to give them, we also receive your company name, your company website and what you are trying to improve. We record that you confirmed the privacy notice, which version of it you saw, when you started filling the form in, the page you sent it from, the page that referred you to the site and, if you arrived through one of our campaign links, the campaign tags in that link.

This site also has an assistant that answers questions from the pages we publish. When you send an enquiry through the assistant, we collect your name, your work email address and the discovery answers you give (what you are trying to grow or improve, what is happening today, any deadline, and what success would look like), together with an optional company name, so the team can reply.

If you email or call us instead, we have whatever you put in that message and whatever follows in the conversation. As a client or supplier, we hold the business contact details and correspondence needed to run the engagement: the people we deal with, what was agreed, invoices and the ordinary record of the work.

What the site generates

Serving a web page involves your device asking our host for it, and our host keeps short-lived operational records of those requests in order to serve the site and defend it from abuse. We do not build those records into a profile and we do not connect them to an enquiry.

To stop the enquiry form being flooded, the server counts recent submissions from each network address. It does not store the address itself: it stores a one-way keyed code derived from it, together with the times of recent submissions. We do not record your IP address, your browser or your device alongside your enquiry.

What the site does with analytics is described under analytics, cookies and your privacy choices.

Please do not send more than you need to

The enquiry form is for telling us about a growth challenge. Please do not use it to send confidential material, passwords, health or other special-category information, or personal information about people who are not expecting it. If a conversation genuinely needs that material, we will agree a proper route for it first.

Recruitment and events

If you apply for a role with Pixelette Marketing, we may process the information you provide as part of your application, together with information reasonably required to assess it and, where relevant, to complete pre-employment checks.

If you register for an event, webinar, briefing or other session we organise, we may process your registration details and, where relevant, information about your attendance.

Social media

We link to our Instagram, LinkedIn and Facebook pages. Those are ordinary links: there is no social plug-in, embed, share button or advertising pixel on this site, so visiting a page here tells no social network anything about you. If you follow a link and interact with us there, that platform’s own terms and privacy notice apply, and we see only what the platform shows us.

Business development and marketing

We may use business contact information given to us directly, or obtained from appropriate public, professional or business sources, to identify organisations and people who may have a legitimate interest in our services.

Where personal information is involved, we process it in line with data protection and electronic marketing law. You can object to direct marketing at any time and we will respect that. We do not sell personal information, and we do not share it with third parties for their own marketing.

How and why we use information

For each thing we do, the lawful basis we rely on:

• Reading and answering your enquiry: our legitimate interest in replying to a business enquiry you chose to send us.
• Scoping work and taking steps towards a contract at your request: steps taken before entering into a contract.
• Delivering and administering an engagement, including invoicing: performance of our contract with you or your organisation.
• Keeping a record of what was asked and answered: our legitimate interest in an accurate record of our business dealings.
• Keeping the website available and preventing abuse of the form: our legitimate interest in the security of our own systems.
• Measuring how the website is used: your consent, given through the cookie banner or Privacy choices.
• Meeting tax, accounting and other legal obligations: compliance with a legal obligation.

Where we rely on legitimate interests we have weighed them against your interests, and you can object. See your rights.

No decision with legal or similarly significant effects is made about you by automated means. Whether we reply, what we say and whether we propose working together are decisions made by people.

Analytics, cookies and your privacy choices

We use Google Analytics 4 to understand how the website is used, so we can improve its content and performance. Its cookies are analytics cookies, which are not strictly necessary, so they are set only if you accept them. If you reject them, or never answer, they are not set.

Google’s tag loads on every page. Until you accept analytics it sets no cookies, although Google may still receive basic signals without cookies that a page was visited. Its advertising and ad personalisation features are switched off, and we never send your name, email address or enquiry details to Google Analytics.

We run no remarketing, no session recording or heatmaps and no profiling of individual visitors, and we do not match website behaviour to a person or to a CRM record.

Your privacy choices

On your first visit a banner asks whether to allow analytics, and rejecting is as easy as accepting. Privacy choices, in the footer of every page, lets you change that answer at any time. Switching analytics off also removes the analytics cookies an earlier yes left behind.

So that we can respect your answer, we store one preference in your browser: pmw-consent, holding either granted or denied. It contains no identifier and is never sent to us. Our Cookie Policy lists every cookie involved and how long it lasts.

Who else handles it, and where it goes

Your enquiry is read by the people here who need to answer it. Beyond that, three providers are involved, and we name them rather than describing them vaguely:

• Vercel hosts and serves this website, and processes the enquiry form when you send it.
• Resend delivers your enquiry to us as an email.
• Google provides Google Analytics, only as described above.

Once an enquiry reaches us, our email is carried by our mailbox provider in the ordinary way of any business correspondence. We also share information with our professional advisers, and with a regulator or other body where the law requires it.

Each provider is engaged to process this information for us, for the purpose described, under that provider’s data processing terms. If you are assessing us as a supplier and need the contractual position or the current list in writing, ask and we will send it to your reviewer.

Transfers out of the United Kingdom

We have not restricted the regions in which these providers process information, so you should assume your information is handled outside the United Kingdom, including in the United States. Under UK data protection law that is a restricted transfer and it needs a safeguard. The safeguard is in each provider’s data processing terms: the European Commission’s standard contractual clauses together with the UK Addendum that adapts them for UK transfers, or the UK’s own recognised transfer mechanisms where a provider relies on them.

Security

The site is served over an encrypted connection, enquiries are encrypted in transit, and access to them is limited to the people who need it. The form checks where a submission came from, limits how often it can be sent and rejects oversized or malformed requests.

Nobody can promise a system is impossible to break into, and we are not going to. What we can tell you is what we do, which is above, and that if something went wrong and your information were affected, we would tell you and the regulator where the law requires it.

How long we keep it

We keep an enquiry for 24 months from the last time we were in contact with you about it, and then delete it. If nothing follows your first message, the clock starts there. Deleting is something we do, not something a machine does on a timer, and we would rather tell you that than leave you picturing an automatic expiry that does not exist. If you think we are holding something past it, say so and we will check.

You do not have to wait. Ask us to delete your enquiry at any point and we will, without asking why. Where we have worked together, the record becomes part of the client file and is kept for the engagement and for six years afterwards, which is the period we may need it for legal and tax purposes.

Work we do for clients

Marketing work often involves personal information belonging to our clients’ own customers and prospects: email lists, CRM records, campaign audiences and the data that comes back from campaigns. In that work the client is the controller and we are the processor. They decide what the information is for and what may be done with it, and we act on their documented instructions under the data processing terms in our contract with them.

This statement does not govern that information and we are not the right people to ask about it. If you are a customer of one of our clients and want to know what is held about you, or to exercise a right over it, approach that organisation. If a request reaches us instead we will pass it to them rather than act on it ourselves, because acting on it is exactly what a processor must not do.

Your rights

Under UK data protection law you may ask us for a copy of the personal information we hold about you, have inaccurate information corrected, have information deleted, ask us to restrict how we use it, and receive it in a portable form where that applies.

Where we rely on our legitimate interests you have the right to object, and we will stop unless we have compelling grounds to continue. Where we rely on your consent you can withdraw it at any time, which does not affect anything done before you did. The right to object to direct marketing is absolute and is set out under business development and marketing.

To exercise any of these, email sales@pixelettemarketing.com. We will respond within one month and there is no charge. We may ask you to confirm who you are before we release information, which protects you rather than us.

Complaints

If you are unhappy with how we have handled your information, tell us first at sales@pixelettemarketing.com so that we can put it right. We will acknowledge your complaint within 30 days, look into it and report the outcome.

You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority, at ico.org.uk or on 0303 123 1113. You do not have to come to us first, though we would rather you did.

Children

This is a business website and our services are sold to organisations. It is not directed at children and we do not knowingly collect information about them. If you believe a child has sent us something, tell us and we will delete it.

Links to other sites

We link to our social media pages, to other Pixelette Group companies and to sources we cite. Those sites have their own privacy practices and this statement does not extend to them.

Changes to this statement

We review this statement when what we do with personal information changes, and at least once a year. The effective date and version are at the top of this page. Where a change materially affects you we will say so, rather than leaving you to notice a new date.

Contact

Pixelette Marketing
77 Fulham Palace Road, London W6 8JA
Registered in England and Wales, company number 11716825
sales@pixelettemarketing.com

We have not appointed a statutory data protection officer, because we are not required to. Privacy questions go to the address above and are answered by a person.